What should a server do first when handling a guest complaint?

When handling a guest complaint, the first step a server should take is to apologize and try to fix the issue. This approach demonstrates empathy and shows the guest that their concerns are taken seriously. By offering an apology, the server acknowledges the guest's dissatisfaction and creates an opportunity for resolution. This not only helps to mend the immediate situation but also fosters a positive relationship between the guest and the restaurant.

Taking swift action to rectify the problem can lead to improved guest satisfaction, potentially turning a negative experience into a positive one. An effective response to a complaint can show that the establishment values customer feedback and is committed to providing excellent service. This principle is essential in the hospitality industry, where guest experience is paramount.