What is the significance of the '15-minute rule' at Texas Roadhouse?

The '15-minute rule' at Texas Roadhouse is significant because it ensures that both drinks and food are delivered to guests within 15 minutes of placing their order. This guideline is crucial for maintaining a high level of customer satisfaction, as patrons generally expect timely service in restaurants. The emphasis on prompt service reflects Texas Roadhouse's commitment to providing a positive dining experience. When servers are trained to adhere to this rule, it helps to manage customer expectations and can lead to higher satisfaction levels and repeat business. Timely delivery of food and drinks is a critical factor in the overall dining experience, reinforcing the restaurant's reputation for efficiency and customer care.