What is the purpose of suggestively selling during service?

The purpose of suggestively selling during service is to enhance the dining experience and increase sales. This technique involves servers recommending specific menu items, such as appetizers, sides, or desserts, that complement the guests’ orders. By doing this, servers not only help guests discover new favorites or popular items but also enrich their overall experience by making tailored suggestions that align with their dining preferences.

Additionally, suggestive selling can improve the restaurant's revenue because when servers share their knowledge about the menu, it encourages guests to try items that they might not necessarily have chosen on their own. A well-executed suggestive selling approach makes the dining experience more enjoyable, as guests feel they are receiving personalized service and valuable recommendations. This strategy not only supports the guest's satisfaction but also aligns with the business’s goal of maximizing sales in a thoughtful, customer-focused manner.